Fabletics Takes On Giants Like Amazon, Establishes Itself In The Activewear Department

Fabletics is a brand that has been taking the activewear world by storm. With their unique and fashionable designs, Fabletics has made its mark in the industry and in people’s hearts since its establishment in 2013. Since then, the company has coma a long way to be one of the top competitors in the activewear market.


Amazon has pretty much now become synonymous with the world of online shopping. A place where you can get almost anything and everything seems to be a shopper paradise, putting Amazon on an extremely high pedestal in the world of online shopping. This position usurped by Amazon makes it difficult for other brands to establish themselves in a more or less monopolized market. But Fabletics has managed to break away from this notion, and emerge as a top brand standing among the giants of the fashion industry.


Kate Hudson is the founder of Fabletics. Being a workout lover herself, she knows from personal experience what kind of clothing a person would want to work out in. The clothes that Fabletics offers are not only super comfortable but look like they are straight out of an issue of Sports illustrated. When a person works out, they want to feel empowered as well as sexy, and Fabletics as a brand gives its customers just that.


The company works on the principle of forming a lasting connection with its clients to offer them their new and latest products. Fabletics tries it best to fulfill their customer’s demand and needs and provide the best possible customer service. Unlike other stores, Fabletics decided to adopt a rather innovative and unconventional tool to ensure that their customers keep buying their products. The company started a membership system whereby customers can sign up on the website and have access to the latest trends in activewear. The site will ask you to fill out a few questions about your body type and preferred sport so that it can give you the best workout clothes package for your needs. Once you have signed up, you can pick out which clothes you would like to receive, and the brand will send you workout clothes based on your choices every month. Fabletics understood that their customers lead an active and busy lifestyle and may not have the time to go shopping every month for new activewear. By signing up with the site, members get new designs, every month, without having actually to go shopping for it. The brand has thousands of happy customers who are all satisfied with the subscription plan, making the brand the success it is today.


But Fabletics wanted to expand further as a brand and establish itself even in the form of physical stores. They still wanted to set their store apart from the rest and hence devised a reverse showroom technique whereby customers can walk into the warehouse and try on the clothes they see online to get a look and feel of them. The store mainly serves as a place where customers can have a look at the clothing.

José Borghi is a promoter of highly creative advertisements in Brazil

Mullen Lowe’s founder, José Borghi, is renowned as the owner of one of Brazil’s most lucrative advertising agencies. The commercial enterprise, used to be called, Borghi Lowe. The firm, is famous for standing out in Brazil’s top listing, of the most distinguished and dazzling publicity agencies. José Borghi, is the leader behind producing the incredibly trendy commercial, displayed all over Brazil. The promotional advertisement was designed around kids, singing and dancing, while wearing a range of costumes, to appear as stuffed animals.

José Borghi’s unusually productive occupational foray into the advertisement arena, blossomed out of an array of worries, with more than a few, impediments for José to surmount. While José was in middle school, José experienced a succession of misgivings, to the occupational direction that he should pursue. These reservations, vacated, soon after his sister, invited José to go and witness a cycle of marketing videos that were on display, at the Castro Neves Theater. The theater put on a large assortment, of the top, successful promotional videos, that were airing in Brazil. The featured videos, had each received an awarding, of the esteemed Lion Award, which is only available, from Cannes. During the viewing of the videos, José felt encouraged and dreamt of getting his hands on a coveted Lion Award, too. This need, fueled José to prepare for his future career, to engage in creative advertising promotions, as his avenue to success.

José worked many years, at scores of advertising endeavors, all over Brazil, including the prominent FCB and DDB. Eventually, generating his own advertising project. José and his associate, Erh Ray, produced the promotional agency, BorghiErh. The deeds of their agency, acquired the interest of the promotional agency, Lowe. They combined, to form Mullen Lowe, with their partner, Mullen Group.


Paranormal Podcast – Beyond The Darkness

If you are into podcasts there is no doubt you have run across PodcastOne. This is considered America’s largest advertiser supported podcast network and they keep coming up with more podcast networks and hits. Norman Pattiz is the founder and chairman of PodcastOne. Recently he announced that a new series was coming to Chris Jericho’s podcast network, Beyond The Darkness. Chris Jericho has made a name for himself as a success story with the wrestling podcast and they don’t expect him to stop shining. During this podcast, they will investigate the paranormal and anything to do with ghosts, goblins, mysteries, miracles and really anything out of the ordinary. The show will showcase experienced researchers from around the world giving their input and telling stories that are guaranteed to challenge and scare you.


The show will be host be by Dave Schrader and Tim Dennis who have a significant experience in the podcast and radio industry. They are heavily followed and will definitely draw a crowd to this new podcast with their amazing storytelling. The experience that they bring dealing with paranormal activity and background will give an enriching experience for the listener.


PodcaseOne has grown significantly through about 200 podcasts, ranging from sports athletes such as Shaquille Oneal, Steve Austin to comedians like Adam Carolla to Rich Eisen and Dr. Drew, just to mention a few. Norman Pattiz has built a huge conglomerate stemming from, Westwood One, which he founded in 1974. He has been appointed on multiple occasion by President Clinton and President Bush to the Broadcasting Board of Governors. This board helps with nonmilitary type broadcasting in many countries including Middle Eastern. In addition to broadcasting, Norman Pattiz is a Regent of the University of California.


Norman Pattiz entered into the National Radio Hall of Fame. He was also awarded the Giants of Broadcasting Award. His work shows his passion for radio and spreading the news. He loves what he does and ensures he is part of the process and hands on with the programming and content. His work ethic still is unsurpassed at the age of 73. The passion and dreams that he has had and accomplished make him a great asset to the people that love media.

Learn more:



A Sneak Peek into Hussain Sajwani’s Life

Hussain Sajwani is the founder and CEO of DAMAC Group. He is also a business partner and personal friend to U.S. President Donald J. Trump. His rise to success has been very interesting, and his ties to the controversial U.S. President have only served to highlight his achievements in spite of the skepticism.


Here is a review of the man shaping the architectural face of the Middle East and beyond.

A Humble Beginning

Hussain Sajwani was in the catering business before he identified the opportunities in real estate. He ran a catering company that mostly served the United States Army in the Middle East and beyond. His catering business peaked during the first Iraq war of 1991 and later as the U.S. army’s presence extended to Somalia, Bosnia, and the Gulf.


The revenue from his catering business facilitated the beginning and growth of his real estate business. However, he still runs the catering business under the DAMAC Group; the business is considered more of a reminder than a revenue generating opportunity.


Venturing into Real Estate

Hussain Sajwani ventured into the real estate business in 2002 when Dubai’s industry was lifting off. He had earlier constructed mid-market hotels to cater to refugees from Europe during the collapse of the Soviet Union. However, these were insignificant compared to the DAMAC Group, which prides itself as one of the high-end real estate companies in the world.

Hussain Sajwani today works with real estate giants such as President Donald J. Trump. The two businessmen collaborated on the Trump International Golf Club and have sold over $2 billion worth of luxury villas.


The President’s Friend

Hussain Sajwani’s popularity has grown over the recent months due to his friendship with President Donald J. Trump. The two are not only business partners but also close family friends; in fact, they celebrated New Year’s Eve together after the president’s win. Their wives are also close friends who often visit each other.

The real estate mogul has caused controversy by suggesting that he will further his business relationship with Trump Organization. However, he has been keen to point out that he will be working with Ivanka Trump and Eric and Donald Jr.

Learn more:

Hussain Sajwani – Family, Family Tree